In Seoul, a new art exhibition project called The Hechyeomoyeo is gaining popularity. With an emphasis on community, atmospheric events, and a "more is more, actually" philosophy, the project has grown rapidly in just a short space of time. Here, project founder Neil Wheelock Deforest Smith talks to us about what makes The Hechyeomoyeo such an exciting presence in Seoul's art scene.

As I stand in front of a large-form pencil drawing of a small-faced, blobbish man named Bob, someone I don't know comes over to me. "What do you think it means?" I dust off my art history degree and give an overly obtuse answer about "playing with expectations". "I think it's just a funny sketch," he explains. We laugh and talk about other pieces over wine. The atmosphere here at The Hechyeomoyeo doesn't just allow for this kind of exchange; it encourages it. The exhibition feels as much like a party as it does an exhibition - not that the two need to be separated. There are people taking pictures, naturally, but they're in the minority. Most people seem more interested in talking about what's in front of them than posting it to Instagram.

Debaser Magazine & The Hechyeomoyeo